Sir Ken Robinson on why creativity is critical to business

Innovation is the lifeblood of organisations. It guards against competition and helps businesses stay relevant. But how do you get beyond buzzwords and innovate?

Sir Ken Robinson is a globally renowned authority on creativity and innovation in education and business. The creator of the most watched TED Talk in history – 52 million views in 160 countries – Sir Ken shares his views ahead of his keynote address, The human factor: Harnessing creativity and innovation, at the 2018 World Congress of Accountants on 5-8 November in Sydney, Australia.

Here are 8 of Sir Ken’s principles that will make you rethink innovation.